Marketing

From pack design to shelf layout, from POS to billboards, from catalogues to viral ads we can help to measure impact and effectiveness.

Market research is a huge field and every department and agency we talk to has a different set of challenges. We have been able to offer valuable insight and information via an eye tracker to every single market research entity we have spoken to.

We have a range of products for the MR market that we can supply to suit your needs. We supply the world's leading eyetrackers for MR from Tobii.


How can we help you?

Knowing what consumers notice and what they ignore or miss out on is a vital first step to ensuring effective visual marketing and advertising. Vision is driven by direct emotive impulses. It's our primary way of observing and evaluating the world around us; it's how we filter and make sense of information.

The average time spent looking at a print ad is less than two seconds, and the decision to engage or turn the page is made within this short time. With eye tracking you can measure what elements grab and keep people's attention. Eye tracking can visualise the engagement and clearly indicate what it is about an advert that makes someone register the message in the first place.

Eye tracking is frequently used in retail and shopping environments. The ability for a product to attract a shopper's attention is vital, as most purchase decisions are made at the shelf during the first few seconds. Products that are unseen are often unsold.

It also offers a unique and powerful means of measuring the effectiveness of product placement and sponsoring.

Eye tracking is a well established method for pre-testing and analysing print, TV, out-of-home media, direct marketing, online, in-game and other visual advertising.

  • Visualise the subconscious
  • Record and view specific emotional arousal tools
  • Get objective results
  • Test almost anything
  • Easy to use
  • Unobtrusive

 

Click here to download resources >> – to find out more about Tobii products and how Acuity ETS can help.