Capture natural shopper behavior in the most cost-effecient way
- Automated data aggregation
- No extensive manual coding and interpretation
- System guided procedures for supreme onsite efficiency
- Minimum training needed
- Completely natural feel for respondents
- Total solution includes Tobii Studio statistics and visualization tools
Efficient eye tracking studies in a real shopping environment
With the rising cost of research, it is more important than ever to be able to deliver reliable data in the most efficient manner. That's where Tobii Glasses make a difference - by enabling accurate, low-cost, mobile eye tracking studies in real world shopping environments.
Now researchers can measure actual consumer responses during real shopping trips. And this can be achieved at the point of purchase where decisions are made, instead of in unnatural laboratory environments, online questionnaires or over the phone. In the quest for ever-more accurate response research, Tobii Glasses prove to be an invaluable ally.
Tobii Glasses incorporate state-of-the-art technology for automatic data aggregation. When used in everyday research, that means eliminating hundreds of hours of manual coding which helps to significantly reduce the cost for each respondent.
Employing Tobii Glasses as one of your research tools allows you to reach unprecedented levels of insight into how shoppers really shop.
Lower cost per respondent
Tobii Glasses are designed to maximize efficiency in mobile eye tracking research from initial setup to delivering the research report. New technology automates data aggregation and is complemented by step by-step procedures and overall ease-of-use. The result: dramatically lower costs per respondent.
Easy to use onsite
The respondent puts on the glasses, and you're ready to go. There's no need to configure the hardware
before starting, and calibration takes only fifteen seconds either before or after the test. There's minimal
need for training and little risk of human error - so you shorten the time needed to get a study under way.
Automatic data aggregation
Tobii Glasses automatically map respondents' eye tracking data to individual packages on a real shelf.
The unique Area of Analysis (AOA)-track™ technology allows for the creation of areas of analysis at any
single moment in time. Automated data aggregation leads to immediate analysis and visualization in Tobii Studio, the leading eye tracking analysis software. The result: no more extensive manual data coding and interpretation, saving hundreds of hours of work.
Powerful analysis at your fingertips
Tobii Studio provides time-saving analysis tools that allow efficient data aggregation from a large number of respondents. You can retrieve relevant statistics and create illustrative visualizations which can be copied and pasted into reports. Tobii Studio also supports a combination of eye tracking with post interviews.
AOA-Track data mapping technology enables the system to automatically keep track of multiple Areas of Analysis around the research site.
IR markers communicate with the Tobii Glasses using invisible infrared light.
AOA is an Area of Analysis - part of the shelf that you define with IR markers, and from which you can collect data from one or several respondents.
AOI is an Area of Interest - a single product or a group of products within the AOA that you define in the Tobii Studio software, for statistical analysis.
Capture true shopper behavior
Everything that respondents experience before and during a test can potentially bias their shopping behavior. Tobii Glasses provide unobtrusive research technology that prevents negative or misleading reactions in a real world environment, thus ensuring the validity of the research.
Feels completely natural
Tobii Glasses look and feel just like a regular pair of glasses. They feel perfectly natural to respondents and avoid drawing the attention of fellow shoppers in the actual shopping environment. The ultra-lightweight construction and absence of distracting cameras or mirrors in the respondent's field of view make the experience of wearing the glasses completely unobtrusive. The pocket-sized Recording Assistant means that respondents are free from carrying bulky, heavy recording equipment. And the IR markers are nearly invisible.
The entire research process produces an experience that is as close as possible to a normal shopper experience. There is no need for the researcher to enter the respondent's personal space to configure hardware or adjust mirrors or cameras. Calibration can even be undertaken after the shopping session.
High quality data you can rely on
Tobii Glasses are designed to deliver accurate data over long periods of time and in "live" situations, such as during actual shopping trips. Ease of use and the system guided processes prevent human error that could impact the reliability of the data.
With no hardware configuration necessary, there is no risk of equipment being out of position during the test and corrupting your data. The test leader is guided through the calibration procedure. Automated data mapping and aggregation ensure continuous and objective data handling. Parallax compensation maintains accuracy over different viewing distances as the respondent moves around the store. Eye tracking data, AOA-Track data mapping and shopping scene video are all synched with precision.
Full compatability with Tobii Studio ensures unbroken, automatic data handling.
Read the Tobii Glasses Brochure (Approx. 1.7MB) >>
Read the Tobii Glasses Leaflet (Approx. 748k) >>
